This online course teaches valuable communication skills for the everyday life of a tour guide. Tourism stakeholders and customers come from varying cultural and social contexts, leading to differing views of the world. This results in different forms of communication and reactions to situations. 

This course enables tour guides to adapt to the ever-changing needs of clients with different backgrounds and shows various ways to present themselves in words and gestures. 

Ensuring a respectful atmosphere by treating everyone with empathy and kindness is essential to maintaining a quality tourism experience.

TARGET AUDIENCE: Tour guides, as well as anyone seeking to improve their cultural and gender sensitive communication. 


After completing this course, you will be able to:

  • Adopt a target-oriented communication technique by applying ethical principles.  
  • Acknowledge the different expressions of lifestyles and be sensitive to gender diversity.
  • Recognize communication patterns due to cultural differences and assess them in specific contexts.
  • Create a respectful and trustful atmosphere while communicating with tourism stakeholders and clients.

communication tour guides